When it comes to advertising your law practice online, ranking well on search engines is everything. When people search for attorneys via search engines, having your name rank first is one of the best ways to get business. But, how?
In order to do this, you will need to take the best law firm SEO practices into consideration. Search engine optimization (SEO) is becoming an incredibly necessary tool for any business to utilize. Thankfully, an easy way to solidify your position on SERPs (search engine result page) is through blogging.
Running a legal blog doesn’t have to be as complicated as it may appear. For our best tips and tricks, make sure to check out our post here. In the meantime, let’s take a look into some of the key strategies that attorney bloggers can use to improve their ranking on search engine results pages.
SEO for Law Firm Basics – 5 Top Tips
Creating good legal content is one thing, optimizing it for law firm SEO is another. Having an SEO friendly blog is what will get your site ranking, and ultimately lead to more business. Here are some simple tips to follow in order to improve your standing in search engine results.
A frequently updated blog shows that your firm is active and putting in the effort to connect with its audience. In addition, it’s a great ranking factor for search engines. Posting often is a key component to showing search engines that you’re trying to grow authority for your blog. The greater your authority, the better your SERP ranking will be.
The next thing to focus on in your law firm SEO campaign is optimizing your law firm keywords. If you want search engines to pick up on your website, you will need to target specific keywords within your blog posts to maximize their relevance. Keywords are the words or phrases that people actually search for, so having your blog posts incorporate these terms shows search engines that your page is relevant to these queries.
An added bonus to doing your research is that you can get a clear idea of what content your audience is searching for. With content that is suitably directed to your audience, you will then increase your clickthrough rate. Luckily, there are a number of different software applications that allow you to search for keywords such as Ahrefs or Moz.
Meta Descriptions and Alt Descriptions
When you scroll through a search engine results page, you will see short descriptions of the article below the title. These are called meta descriptions. When writing these descriptions, make sure to include your keyword in order to help search engines understand your content.
Alt descriptions work much the same. These are descriptions attached to images. They allow search engines to understand the value of these images based on search results – showing their relevance towards ranking.
Whenever you are writing new articles on your blog, it is important to include a couple of internal links into the article that direct to other pages on your website. Having links pointing towards other pages on your blog doesn’t only enrich the user experience, but it helps get your website “seen” by search engine crawlers too. These links act as pathways throughout your website which enhances the chances of having it ranked on Google.
All articles need to be structured underneath different headings and sub-headings. When uploading the article, make sure that each title is turned into a “heading 1” or “heading 2” etc. This helps search engines to recognize the relevance of the article that you are writing. Including important keywords in your headings is another brilliant SEO for law firm technique to use.
Most importantly, your title heading should immediately capture the reader’s attention. Crafting a legal blog headline should speak to your audience’s pain points and/or interests. This will assist you in driving a higher clickthrough rate.
Starting an attorney blog and following these simple law firm SEO tips will certainly help you to gain a good position on results pages. Remember, success with SEO isn’t instantaneous – it’s playing the long game that will bring you the greatest reward. With that in mind, strive to keep on posting and continue to bring value to your audience.
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