The use of Customer Relationship Management (CRM) technology is a favorite amongst marketers, but it is also growing in popularity amongst the legal sector too. The reason for this is that by using this technology, law firms can compile information and data in a single source for each aspect of their business. This includes client management and outreach which, in turn, supports a competitive service offering.
Managing a law firm isn’t easy – no matter its size. Whether you’re running a small to medium-sized enterprise or a full-blown organisation, there are particular sets of challenges that all law practices face. Of course, what we are referring to is profitability. Regardless of your law firm management strategy, the ultimate goal is to drive profitability.